Keep it real—include projects shipped, problems solved, and people helped. Use quantifiable metrics when possible (e.g., '30% faster', '500 users', '$50k savings'). Reference links to work, docs, or launches.

Keep it to 5-7 bullet points, max one paragraph per item. Focus on impact and blockers solved, not tasks completed. Friday 4 PM timing is perfect—it ends the week on a high note and reminds people of your contributions.

Self-assess before your manager does—it sets the narrative. Include both individual contributions and how you helped the team. Use language from company values and strategy. Don't be modest—let the data speak for itself.

Don't wait to be asked. Schedule a career conversation 2-3 months before your review. Talk about stretch projects and growth opportunities, not just compensation. Show you've already done some of the next-level work.